Lizii.com Privacy Policy

Lizii.com ("we", "us", "our"), a global full-category e-commerce platform headquartered and registered in Hong Kong, China, with branch offices and overseas warehouses worldwide (including facilities in Shenzhen, Guangzhou, Tianjin, Hong Kong (China), Germany, Australia, New Zealand, Brazil, and the US), takes your privacy and data security seriously. We are committed to respecting, protecting, and safeguarding your personal information, and we adhere to international privacy standards and applicable data protection laws across all regions where we operate (including but not limited to the EU General Data Protection Regulation (GDPR), Australia's Privacy Act, New Zealand's Privacy Act, and relevant US FTC rules).

This Privacy Policy (the "Policy") explains how we collect, use, store, share, and protect your personal information when you access or use our website, products, services, wholesale solutions, dropshipping services, and related features (collectively, the "Services").

By accessing or using our Services, you acknowledge and agree to the collection, use, storage, and sharing of your information as described in this Policy. You have the right to choose whether to provide certain information, but refusing to provide necessary information may prevent you from using the Services or limit your access to specific features (e.g., inability to make purchases without providing a payment method).

We may update this Policy from time to time to reflect changes in applicable laws, our Services, business practices, or technological advancements. When we make material changes, we will notify you by posting a notice on our website or sending an email to your registered email address. Your continued use of the Services after the effective date of any update constitutes your acceptance of the revised Policy. Our use of your information is subject to the Policy in effect at the time the information is collected or used.

1. Security of Your Information

We have implemented comprehensive technical, administrative, and physical security measures to protect your personal information, including payment details, from unauthorized access, use, disclosure, alteration, or destruction. These measures include, but are not limited to:

· Secure Socket Layer (SSL) encryption for all data transmitted when you place orders, access your account, or submit sensitive information (e.g., credit card details).
· Strict internal security protocols for the storage and disclosure of your information, including restricted access to authorized personnel only.
· Periodic security audits and updates to our systems to address emerging threats and vulnerabilities.
· Verification of identity before disclosing sensitive information to ensure only authorized individuals can access such data.

While we strive to provide maximum security, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to enhance our security measures to protect your information.

2. Why We Collect Your Information

We collect your personal information for legitimate business purposes, all of which are aligned with providing and improving our global Services, ensuring compliance with laws, and delivering a personalized, seamless experience. Specifically, we collect information to:

· Process and fulfill your orders (retail, wholesale, or dropshipping), including payment processing, shipping, and delivery.
· Maintain accurate internal records for business operations and accounting purposes.
· Analyze user behavior and Service usage to improve our products, services, and user experience.
· Communicate with you about your account, orders, service updates, and important notices (e.g., shipping delays, policy changes).
· Send promotional communications (e.g., new products, special offers, exclusive deals) if you have opted in to receive them.
· Prevent, detect, and investigate fraud, unauthorized access, breaches of our Terms & Conditions, or other wrongful activities.
· Comply with applicable legal, regulatory, and contractual obligations.
· Provide personalized content, recommendations, and advertising tailored to your interests.

3. When We Collect Your Information

We collect your information in the following scenarios, depending on your use of the Services:

· When you place an order (retail, wholesale, or dropshipping) and provide details necessary for fulfillment (e.g., delivery address, payment information).
· When you register an account with us (e.g., username, password, contact details).
· When you subscribe to our newsletter or promotional communications.
· When you contact our customer support team with inquiries, complaints, or requests for assistance.
· When you use our Services (e.g., browsing our website, using our apps, interacting with features); we automatically collect usage data.
· When you use social login (e.g., logging in via third-party social media platforms) to access the Services.

4. What Information We Collect

We collect two types of information: information you voluntarily provide to us, and information we automatically collect when you use our Services. We may also collect information from third-party sources to supplement our records and improve your experience.

4.1 Information You Voluntarily Provide

This includes personal information you choose to share with us when using the Services, such as:

· Personal identifiers: Full name, email address, phone number, delivery address, billing address, and other contact details.
· Account information: Username, password (encrypted), and account preferences.
· Transaction information: Payment method details (e.g., credit card number, which is encrypted and not stored in full), order history, purchase amounts, and shipping details.
· Communications: Content of messages, emails, or calls with our customer support team.
· Promotional preferences: Information about whether you opt in to receive promotional communications.
· Wholesale/dropshipping information: Business name, tax ID, business address, and other details required for business partnerships.

4.2 Information We Automatically Collect

When you access or use our Services, we automatically collect technical and usage data to understand how you interact with our platform. This includes:

· IP address and geolocation information: General location data from your device (we will request your explicit permission before collecting precise GPS location).
· Device information: Unique device identifiers (e.g., MAC address, Ad IDs), operating system, browser type, device model, and hardware specifications.
· Usage data: Web log data, referring and exit pages, URLs visited, number of clicks, pages viewed, time spent on pages, date and time of use, frequency of use, error logs, and other similar metrics.
· Social media data: If you use social login, we may collect limited profile data from the social media platform (e.g., name, profile picture) as authorized by you.

4.3 Analytics, Advertising, and Related Technologies

We use analytics tools and related technologies to improve our Services and deliver relevant advertising. This includes:

· Analytics: We use third-party analytics tools (e.g., Google Analytics) to analyze user behavior and improve our platform. For more information, see Google's privacy policy regarding data usage.
· Cookies and similar technologies: We use cookies, web beacons, local shared objects, and tracking pixels ("Cookies") to store and collect information. Cookies help us personalize your experience, remember your preferences, and analyze usage patterns. You can manage cookie preferences through your browser settings, but disabling certain cookies may limit your use of the Services.
· Advertising: We may use third-party advertising services (e.g., social media platforms) to serve tailored ads to you. These third parties may use their own Cookies or device identifiers to track your interactions with ads. We do not have access to or control over these third-party Cookies, and their use is governed by their own privacy policies.

4.4 Information from Third-Party Sources

We may collect information from trusted third-party sources (e.g., business partners, data providers, analytics firms) to supplement the information we collect directly. This may include demographic data, market research, or verification information to improve our Services, personalize content, and ensure compliance with legal requirements. We only use this information if it is consistent with this Policy and applicable laws.

5. How We Use Your Information & Lawful Bases

We use your information in accordance with applicable data protection laws, and our use is based on the following lawful bases: (1) your consent; (2) the performance of a contract (e.g., processing orders); (3) our legitimate business interests (e.g., improving Services, preventing fraud); and (4) compliance with legal obligations.

Specific uses of your information include:

· Processing payments and fulfilling orders (retail, wholesale, dropshipping), including coordinating with couriers and fulfillment partners (including our global warehouses and local return hubs).
· Communicating with you via email, SMS, push notifications, or platform messaging (e.g., order updates, customer support, service notices).
· Sending promotional communications (only if you have opted in; you can unsubscribe at any time).
· Analyzing usage data to improve our Services, test new features, and personalize content and recommendations.
· Resolving customer inquiries, disputes, and complaints.
· Preventing, detecting, and investigating fraud, unauthorized access, or violations of our Terms & Conditions.
· Complying with applicable laws, regulations, and court orders (e.g., tax requirements, data retention obligations).
· Aggregation and de-identification: We may aggregate or de-identify your information (remove personal identifiers) to create statistical data that does not identify any individual. This data is used for research, marketing, and Service improvement, and is not subject to this Policy.

6. Retention of Your Information

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or to comply with applicable legal, regulatory, or contractual obligations. The retention period depends on the type of information and the purpose of collection:

· Transaction and order information: Retained for the duration of your account plus the period required by applicable tax and commercial laws (typically 5–7 years).
· Account information: Retained for as long as your account is active, plus a reasonable period thereafter to resolve any outstanding disputes or comply with legal requirements.
· Promotional information: Retained until you unsubscribe or request deletion.
· Automatically collected usage data: Retained for a limited period (typically 1–2 years) unless longer retention is required for analytics or legal purposes.

When your information is no longer needed, we securely delete or anonymize it to prevent identification.

7. Sharing of Your Information

We do not rent, sell, or share your personal information with third parties for their own marketing purposes, except as explicitly described in this Policy. We may share your information in the following circumstances:

7.1 Service Providers and Partners

We share your information with third-party service providers who help us operate our Services, including:

· Couriers and logistics partners (e.g., to deliver your orders).
· Payment processors (e.g., to process credit card payments; these providers do not store your full payment details).
· Fulfillment centers (e.g., our global warehouses in Shenzhen, Guangzhou, Tianjin, Hong Kong (China), Germany, Australia, New Zealand, Brazil, and the US, to process and ship orders; and our local return hubs for Global Local Return services).
· Analytics and advertising partners (e.g., to improve our Services and deliver tailored ads).

We only share the minimum amount of information necessary for these third parties to perform their services, and we require them to adhere to strict privacy and security standards to protect your information.

7.2 Legal and Regulatory Requirements

We may disclose your information to government authorities, law enforcement agencies, or other third parties if required by applicable law, court order, or regulatory obligation. We may also disclose information to protect our rights, property, or safety, or the rights, property, or safety of our users or others.

7.3 Business Transfers

In the event of a merger, acquisition, sale of assets, bankruptcy, or other change of control, your personal information may be transferred to the new owner or controlling entity. We will notify you of any such transfer and ensure the new entity adheres to this Policy.

7.4 Public Information and Third-Party Links

Any information you voluntarily disclose in public areas of the Services (e.g., reviews, message boards) becomes public and accessible to other users. Our Services may contain links to third-party websites or apps; we are not responsible for the privacy practices of these third parties, and their sites are not governed by this Policy. We recommend reviewing the privacy policies of any third-party sites you visit.

7.5 Your Consent

We may share your information in other ways if you have explicitly given us your consent to do so.

8. Your Choices and Rights

You have certain rights regarding your personal information, in accordance with applicable data protection laws. These rights include:

8.1 Access, Review, and Correction

You can access, review, edit, or delete your personal information through your Lizii.com account, including:

· Account details (name, email address, phone number, password).
· Billing and delivery addresses.
· Order history and transaction details.
· Promotional preferences (opt in/out of marketing communications).
· User profile information (e.g., images, reviews).

If you need assistance accessing or correcting your information, please contact our customer support team at [email protected].

8.2 Opt-Out of Promotional Communications

You can opt out of receiving promotional emails, SMS, or other marketing communications at any time by clicking the "unsubscribe" link in the communication or updating your account preferences.

8.3 Cookie Preferences

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Services.

8.4 Data Portability and Deletion

You may request a copy of your personal information in a portable format, or request that we delete your information (subject to legal retention requirements). To make such a request, please contact our customer support team at [email protected].

9. Data Cross-Border Transmission

As a global e-commerce platform with operations and warehouses worldwide, your personal information may be transferred across borders (e.g., between our Hong Kong headquarters, China-based warehouses, and overseas facilities in Germany, Australia, New Zealand, Brazil, and the US) to fulfill the purposes outlined in this Policy. We ensure that all cross-border data transfers comply with applicable data protection laws, including implementing appropriate safeguards (e.g., standard contractual clauses) to protect your information during transmission and storage.

10. Disclaimer

Your account is protected by a password, and you are responsible for safeguarding your password and limiting access to your device. If you use social login to access your account, additional security protections may apply through the third-party social media platform.

While we implement reasonable security measures to protect your information, the Internet and our Services are not 100% secure. We cannot guarantee the absolute security of your information, and we shall not be liable for unauthorized access, use, or disclosure of your information due to circumstances beyond our reasonable control.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

Email: [email protected]

We will respond to your inquiry within a reasonable timeframe (within 72 hours, consistent with our customer support standards) and work to resolve any issues promptly.

This Privacy Policy is governed by the laws of Hong Kong, China, without regard to its conflict of law principles. If any provision of this Policy is found to be inconsistent with the laws of your jurisdiction, such provision shall be interpreted in line with local laws, and other provisions shall remain in full force and effect.